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- Mitsubishi Plastics, Inc.
- Corporate Activity 2009
As a management policy for the accomplishment of CSR management based on our corporate principle that the Mitsubishi Chemical Plastics Group (MPI Group) always creates higher values and contributes to establish a better society, we aim to be a company familiar to and widely trusted by society including our customers.
Mitsubishi Chemical Plastics, Inc. (MPI)' five pillars of CSR are social contribution, compliance promotion, safe environment, human rights awareness and risk management.
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MPI's new corporate advertisement
In April 2009, at the start of the second year since the corporate merger that created the new Mitsubishi Plastics, we launched a new PR campaign based on the idea that "Mitsubishi Plastics is a company with a lot of plus factors." We made this change to firmly express our corporate stance of providing our customers and society with more than they expect. In addition, we created a new PR character called "Plus-kun."
Through this new campaign, we aim to strengthen communications with our customers and society, and to become a more familiar and trusted company.
Kansai Branch Partner Club Inaugural Ceremony
We established the Mitsubishi Plastics Partner Clubs comprising key customers in the Kansai, Chubu, Kyushu, Hokkaido, Tohoku, Chugoku and Shikoku areas to achieve the goal of deepening trust as partners by fostering mutual learning and friendship through the sales of Mitsubishi Plastics products. The Partner Clubs strive to develop the healthy business of all members.
To conduct transactions appropriately with our business partners, we formulated principles for purchasing activities, which comprises six items such as fairness, impartiality and equal opportunities including the observance of laws and regulations. This policy is disclosed on our corporate website.
Furthermore, we are proactively engaged in the green procurement of raw materials to develop environmentally-friendly technologies and products, as well as to observe the environment-related substance standards required by our customers.
The President's School
From November 2008, we have held the President's School with the objective of sharing management issues, fusion and unity, improvement of field power and realizing the effects of synergy. In the first year, 25 participants from the division manager, department chief and senior manager (Head Office manager) class attended the program, which was held at the Hiratsuka training Center.
President Yoshida asked the attendees "What kind of company do we want to create?" as the basis of a Q&A session. As of the 8th session conducted in February 2009, the program has had over 180 participants. We plan to expand this program in the future.
An employee gathers collected eco-caps
The Eco-Cap campaign involves collecting caps from empty PET bottles and providing them to an NGO that recycles them and uses the proceeds to provide the polio vaccine to children in developing countries. Each day, 4,000 children die from preventable infectious diseases because they do not have access to vaccines.
Since fiscal 2008, Mitsubishi Plastics has conducted the Eco-cap campaign to promote social contribution among its employees, starting at the Head Office and extending out to all Group companies.
Students visit the Hiratsuka Plant
Each Mitsubishi Plastics plant welcomes visits from local primary and middle schools. On January 23, 2009, the Hiratsuka plant welcomed 80 students from nearby Matsugaoka Elementary school as part of their social studies field trip. After a presentation on the company and a factory overview, the students engaged in a Q&A session. Mitsubishi Plastics will continue to welcome factory tours as one aspect of its social contribution efforts.
Adsorption Chiller
Fiscal 2005 to 2007 New Energy and Industrial Technology Development Organization(NEDO) New Solar Energy Systems Technology Development Project
Photo: MAYEKAWA MFG. CO., LTD.
Mitsubishi Plastics and cooling and heating equipment manufacturer MAYEKAWA MFG. CO., LTD. realized the successful operation of a next-generation adsorption chiller that uses solar heat and a zeolite adsorbent.
The chiller uses Mitsubishi Plastics' AQSOA, a high-performance adsorbent material that efficiently absorbs and regenerates moisture at temperatures as low as 50°C to 80°C. Compared to traditional cooling system that use silica gel as the absorbent, the new chiller generates two.three times the volume of cooling (cool water) from the water warmed by solar energy. When compared to an average air-cooled chiller used for producing cold water, CO2 emissions are reduced by more than 60%. Furthermore, the chiller makes use of the factory's exhaust heat at temperatures of 80°C or below. Whereas in the past this heat was wasted due to recycling inefficiency, the heat can be used by the new chiller, thereby reducing environmental impact.
In recognition of the environmental contribution of this achievement, the chiller was awarded the Nikkei BP Technology Award1 in the Ecology Category at the 2009 (19th Annual) Nikkei BP Technology Awards.
1 Nikkei BP Technology Award: Nikkei BP selects some excellent achievements published in its magazines and other publications during the previous year and presents awards for those making a significant impact on industry and society.
